The Green Directory

The World Land Trust is a conservation charity that has helped purchase and protects over 300,000 acres of rainforest and other threatened wildlife habitats worldwide, by providing funds for partner organisations, so that they can purchase land and establish permanent wildlife reserves.

Sir David Attenborough, is the World Land Trust Patron & when asked why he supports the World Land Trust he says that it can be summed up by ‘four reasons’:

1. First, they have low overheads. By keeping their administration to a bare minimum, mainly be only employing a few staff, it means that donations aren’t wasted in this country. Of course they need to have a staff, but it is small in number. WLT staff don’t spend time on bureaucracy: their aim is to raise funds and send most of it to their overseas project partners.
2. Secondly, because WLT manages to keep its overheads low, it means that most of your donation reaches the people it was intended for. For instance, they don’t spend their time writing reports and carrying out research – they let the local project partners do that. So funds raised by WLT go out to the partners, mainly for land purchase, but also to enable them carry out their own research that is needed in their own country.
3. Thirdly, WLT does not own the land! WLT raises funds to buy land but ownership is with the local organisation. It is vitally important that all land that is saved belongs to the people of that country as it they who take on the responsibility of its protection. Of course WLT will help them with the management of the land, and, indeed on any other matters that they request, but it is the overseas partners that own it.
4. Lastly, saving land. Fifty years ago, in the conservation movement’s early days, there was a great emphasis on individual endangered species – Giant Pandas, Oryx, particular species of birds. We eventually realised, however, that the important unit was not a particular species but a whole eco-system. Indeed, in the long run, you will not save those endangered species unless you save the whole ecosystem. And to save an ecosystem you need to save the land. That is what WLT’s project partner NGOs do. By protecting whole ecosystems, they not only protect the mammals that everyone knows, but protect the smallest insects and plants, many of which haven’t even been discovered

You can help us save even more – £50 saves an acre of rainforest.